Front view of a bicycle handlebar with a small black zippered bag attached to the center, equipped with contact points for navigation and accessories.

*it's just gear

*it's just gear

Let’s remember…

Why?

We make simple, durable gear for people who actually use it.


Nothing Novel started with a bar bag — built to do its job, look good doing it, and stay out of the way. No gimmicks. No “revolutionary” claims. Just gear that works.

rocks boulders in desert landscape
A black gear travel pouch with a zipper and a black label that says 'IT'S JUST GEAR' inside.
desert landscape
Black circle with thin white border on a black background.

40° 35' 11.276'' N
122° 23' 30.172" W

Black zippered pouch with a white zigzag logo patch on the front, and a handle on each side.

What?

We design products in collaboration with athletes who live this stuff — the ones who test gear in real conditions, not in a studio.


Every piece we make is built from the feedback, failures, and insights that come from real miles, real races, and real life.

BUY NOW

Nothing novel

Nothing novel